Broadway Roulette

Utilizing Facebook video ads to increase ticket sales

84X
Increase in purchases with campaign budget optimization and video
53%
Lower cost per action with campaign budget optimization and video
3.7X
Return on ad spend
34%
Higher return on ad spend with campaign budget optimization and video

Broadway Roulette came to us with a need.

To create a campaign featuring video ads that captured the sense of adventure required for buying a mystery ticket to a Broadway show. Convincing people to try this new-to-the-scene ticket service required that they understand a complex message, so video ads were pivotal.

Significant increases in customer engagement and purchases

Broadway Roulette wanted to deepen engagement with its very diverse customer base, while reaching out to an even broader audience. To reconnect with existing customers, the team showed new ads to those who had watched a percentage of its video ad.